Press Centre

CityBlue Lauches c3- Africa’s First Digital Aggregator of Rooms

06 Oct 2016

Aggressive Expansion Plans see two Hotels joining the c3 network last month

CityBlue hotels founder and CEO Jameel Verjee announced during the African Hotel Investment Forum (AHIF) his vision for the c3 hotel network, a concept which takes inspiration from some of the worlds most successful digitally driven companies such as AirBnB, Chinese taxi hailing service Didi Chuxing, Uber and the Indian unicorn Oyo Rooms.  

The launch follows the success of traditional model brands Urban by CityBlue and CityBlue Hotels & Suites.

Having signed two hotels with the c3 brand in Kenya and Burundi respectively, CityBlue Hotels has created a digital platform which plans to aggregate thousands of rooms across the continent. CityBlue’s management believes that c3 has the potential to become Africa’s answer to AirBnB using small to medium size hotels, offering a level of security and comfort to guests.  

The first c3 hotels are c3 West End Hotel, Nairobi, Kenya, a 66 key hotel located in the heart of Westlands, which  also boasts the Be Well Gym, Bleu Mer Spa, and the B3 Bar & Restaurant as well as extensive conferencing facilities and c3 Kiriri Garden Bujumbura, Burundi, a beautifully situated hilltop property overlooking the city and lake with 20 well appointed apartments, and another 70 rooms in the pipeline.

The addition in Kenya marks the fourth country presence for CityBlue Hotels, which already has properties in Uganda, Rwanda and Burundi taking its total footprint to six properties opened since 2013. CityBlue recently featured in the annual W Hospitality Group Report top ten list of brands for development pipelines. The chain is rapidly spreading from its birth place in East Africa with a further ten upcoming properties set to open in the next 36 months in; Kenya, Tanzania, Uganda, Rwanda, Zambia, Ethiopia, the Democratic Republic of Congo, Ghana, Nigeria and Cameroon. 

Bookings for c3 West End Hotel Nairobi, Kenya and all other CityBlue Hotels may be made on www.citybluehotels.com or by calling hotlines: +250-787-811111 (Kenya) +256-791-200023 (Uganda/Whatsapp), +256-793-000001 (Uganda), +250-786-999999/+250-787-811111 (Rwanda/Burundi) 08-001-337801 (United Kingdom) and 18-446-612436 (US) or emailing reservations@citybluehotels.com

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About CityBlue Hotels 
CityBlue was opened in January 2013 to bring a much needed mid-scale, international quality to a locally born hotel chain across sub-Saharan Africa.
Since then, the CityBlue team has built a reliable and passionate team of local and international individuals from the ground-up, instilling training, standards and a sense of family.
For further information or to request high resolution images, please contact: 
Caroline Rowe – caroline.rowe@citybluehotels.com
Or visit www.citybluehotels.com