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Radisson Blu joins soap recycling program to promote local entrepreneurship

08 Oct 2016

BRUSSELS (8 SEPTEMBER, 2016): Radisson Blu, the iconic hotel brand driven by innovation and design, is delighted to announce its new partnership with the Soap for Hope™ program, which recycles used hotel soaps  to  create  fresh  bars  for distribution  in local  communities  with  limited  access  to  hygiene  and sanitation.

The  Soap  for  Hope™  program  works  in  partnership  with  Sealed  Air,  the  leader  in  food  safety  and security, facility hygiene and product  protection.  Soap for  Hope™ was pioneered  by Sealed  Air  to save lives by giving free soap to communities with limited access to soap, to create local entrepreneurs and to help hotels reduce waste through recycling.

Capitalizing on the success of projects in Georgia and in the Philippines, 23 Radisson Blu hotels*  across Africa, Indian Ocean,  Middle-East and APAC will  collect used soap bars and pass them  to  Sealed Air representatives.  Local entrepreneurs are then shown how to recycle  the soap using an innovative  cold- press method, which takes less than ten minutes to complete and requires no running water or electricity. The used soap is then distributed to local communities.

Inge  Huijbrechts, Vice President Responsible Business at Carlson Rezidor  Hotel Group, explained:  “We are  delighted to  join the  Soap for Hope™  program with Sealed Air. We  have been  impressed by the enthusiasm and commitment from participating hotels. The program creates  shared value between  our business and the communities in which we operate.  Providing local access to better  hygiene aligns closely with the brand’s Blu Planet program to encourage water mindfulness.”

Stefan Phang, Sealed  Air’s Regional  CSR  and Sustainability Director,  commented: “A typical 400-room hotel generates 3.5 metric tons of solid soap waste each year. Hand-washing with soap is one of the most effective and inexpensive ways to prevent diarrhea and respiratory diseases in developing countries, where millions of children every year suffer from diseases that could otherwise have been prevented. Partnering with Radisson Blu will provide an opportunity for us to grow our presence in emerging markets, where access to sanitation is a critical component of improving healthcare.”

Soap for  Hope™ has been launched  in 62 cities  and 22 countries  together  with  249 partner  hotels. To date, 750 tons of  used soap has been recycled  into 6.2 million new bars and every year, about 400,000 people in local communities benefit from this program.

*Participating Hotels:

Radisson  Blu Cebu, Radisson Blu Iveria  Hotel  Tbilisi, Radisson Blu Nairobi  Upper Hill, Radisson Blu Hotel  Dakar, Radisson Blu Hotel Sandton Johannesburg, Radisson Blu Hotel Waterfront Cape Town, Radisson Blu Poste Lafayette Resort  & Spa  Mauritius, Radisson Blu Azuri Resort & Spa  Mauritius, Radisson Blu Hotel Dubai Deira Creek, Radisson Blu Marina, Radisson Blu Residence Dubai Marina, Radisson Blu Hotel Dubai Media City, Radisson Blu Hotel Dubai Downtown, Radisson Blu Resort Sharjah, Radisson Blu Yas Island,  Radisson  Blu Resort  Fujairah, Radisson Blu hotel,  Riyadh, Radisson Blu hotel  Dahran, Radisson Blu Hotel  Yanbu, Radisson Blu Hotel Jeddah, Radisson Blu Hotel Royal suite Jeddah, Radisson Blu Hotel Plaza Jeddah, Radisson Blu resorts  Jizan

 

NOTES  TO EDITORS

More resources are available at: www.radissonblu.com/bluplanet and on Radisson Blu Blog

For further media information please contact:

Lucie Cardona, lucie.cardona@carlsonrezidor.com, Tel: +32 2 730 7832

Jonathan Astle, jonathan.astle@ogilvy.com, Tel: +44 (0)7881 924 924

 

ABOUT RADISSON BLU®

Radisson Blu®   is one  of the  world’s leading hotel  brands with nearly 300 hotels in operation  in 69 countries  and territories.  Radisson Blu’s  vibrant, contemporary  and engaging hospitality is characterized  by a unique Yes I  Can!SM service philosophy, and all  of its first class hotels  offer a range of signature  features that  are  empathetic  to  the challenges of  modern  travel, including the 100% Satisfaction  Guarantee.  Distinguished the world over as the brand with Hotels Designed to Say YES!SM, Radisson Blu offers a vivid visual celebration of leading-edge style where the delight is in the  detail.  Radisson Blu hotels  are  located in prime  locations in major  cities, airport  gateways and leisure destinations across the world.

Radisson Blu is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson®, Radisson RED,  Park Plaza®, Park Inn®   by Radisson  and  Country  Inns  & Suites  By CarlsonSM.  For  reservations  and more information  visit, www.radissonblu.com. Connect  with Radisson Blu on social  media:  @RadissonBlu on Twitter  and Instagram and Facebook.com/RadissonBlu.

 

ABOUT SEALED AIR

Sealed Air Corporation  creates a world that feels, tastes and works better. In 2015, the Company generated revenue of approximately $7.0 billion by helping our customers achieve their sustainability goals in the face of today's biggest social  and environmental  challenges. Our  portfolio  of  widely recognized brands, including Cryovac®   brand  food packaging solutions,  Bubble Wrap® brand cushioning and Diversey®   cleaning and hygiene solutions, enables a safer and less wasteful food supply chain, protects  valuable goods shipped around the world, and improves health through clean environments. Sealed Air has approximately 23,000 employees who serve customers in 169 countries. To learn more, visit www.sealedair.com