Director Development, Sub-Saharan Africa
Upon her return to South Africa at the start of 2013, Geri gained valuable experience by conducting market research in sub-Saharan Africa as a hospitality analyst. She joined Hilton Worldwide in June 2013 as part of the development team to assist in realizing the growing number of opportunities on the African continent. Geri is responsible for securing exciting new projects in the SADC region. Prior to her return to South Africa, Geri was based in the United Arab Emirates for five years, focusing on development in the Middle East and North Africa hotel markets. She holds a Bachelor degree in Finance and an Honours degree in Marketing from the University of Stellenbosch in South Africa.
Hilton Worldwide, present in Africa for over 40 years, currently operates 19 hotels in sub-Saharan Africa and the Indian Ocean with ambitious plans to double that number within the five years. The company has approximately 3,600 rooms in its sub-Saharan Africa development pipeline.