Chief Tourism Officer, Rwanda Development Board
Belise Kariza is a multi-lingual professional with a strong educational background and practical training in International Business, Operations Management and Business Negotiations. She currently holds the position of Chief Tourism Officer at Rwanda Development Board.
Appointed in September 2015 her core mandate is to drive the growth of Rwanda’s Tourism Sector as well as spearhead conservation efforts and programs for Rwanda’s Biodiversity. As Chief Tourism Officer, Belise Kariza holds the position of Chairperson of the Great Virunga Trans-boundary Collaboration Secretariat, the organization that coordinates conservation efforts within DRC, Rwanda and Uganda. She also serves as Chair of the Joint Marketing Committee under the Northern Corridor Integration Projects. This initiative is a partnership between Kenya, Rwanda and Uganda to ensure joint promotion of the three countries as one region.
Prior to this appointment, Belise Kariza’s career was in the FMCG industry. While working for Heineken N.V., she acquired extensive hands-on experience in the areas of Marketing, Product Development and Investment portfolios, and also managed image building and market research activities.
Her credentials demonstrate strong capability and expertise in developing and implementing government and corporate strategies. She has played a key strategic role in the execution of several international initiatives by various institutions; for example as project manager for Project EDEN’s (Customer Relationship Management / Sales Execution) pilot capacity building project in Rwanda.
Belise received a B.A in Marketing from Kigali Institute of Technology. She then pursued her second Bachelor Degree at the University of North Texas where she received a B.A in Finance. In 2010, she earned her MBA, with a specialization in Marketing Research from the American Intercontinental University, Atlanta Georgia. She is fluent in English, French, Swahili, and Kinyarwanda.